In 2016, founder of Faithful Platform, Austin Willard, a third generation jewelry entrepreneur, was working with college students and watched too many of his friends get taken advantage of by big-box retailers who mark up their products at insane rates. Because of our families history in the jewelry industry, he knew there was a much better way to offer the highest quality pieces at affordable prices. Success in the jewelry industry is built on trust, and that is exactly what he set out to do.

In 2025, Created Bracelets became apart of the Faithful Platform family of brands. Created Bracelets shares the values and offers elegant semi-fine jewelry designed to celebrate life’s most important moments. These pieces remind you who you were Created to be.

Austin and his wife Becky reside in Lexington, KY. alongside their two children Anna and AJ.